Business Strategy & Go-To-Market Plan
Building a great product is only half the battle. This deliverable defines how you will reach your customers, generate revenue, and measure the business impact of your product once it launches.
1. Competitive Positioning
Before launching, clearly define how your product sits in the market compared to alternatives. This drives all marketing messaging.
2. Monetization & Pricing Strategy
Choose the right revenue model for your product's audience and value proposition. Document your rationale so stakeholders understand the business logic.
Subscription (SaaS)
Predictable MRR. Best for B2B tools and services with ongoing value.
Tier Examples:
Freemium
Acquire users free, convert power users. Best for consumer apps.
Key Decisions:
• Which features are gated?
• Usage limits
• Target conversion: 2–5%
Pay-per-Use
Users pay only for what they consume. Best for APIs and AI tools.
Key Decisions:
• API calls per request
• Storage per GB
• Transactions completed
3. Go-To-Market (GTM) Strategy
A GTM strategy is your coordinated plan to bring the product to market and win your first customers.
📅 Pre-Launch (T-30 days)
- →Build waitlist or beta user list
- →Create launch landing page & SEO content
- →Partner outreach & influencer seeding
- →Prepare Product Hunt submission
🚀 Launch & Post-Launch
- →Coordinated social media campaign
- →Email campaign to waitlist users
- →PR & media outreach
- →Paid ads (Google, LinkedIn)
4. Success Metrics & KPIs
Define your North Star Metric and supporting KPIs before launch.
| Metric | Definition | Target (Example) |
|---|---|---|
| DAU / MAU | Daily / Monthly Active Users | 10K DAU within 60 days |
| Activation Rate | Users who complete key onboarding action | ≥ 60% within 7 days |
| Retention (D30) | Users still active 30 days after signup | ≥ 40% |
| Churn Rate | % of subscribers who cancel per month | < 3% MRR churn |
| CAC | Customer Acquisition Cost | < $50 blended CAC |